Customer story #1 – Internal Communications

Create a wrap-up video to update, inform, and actively engage all relevant stakeholders

The client: a leading provider in the telecommunications and connectivity industry


With 116 years of experience, and more than 36 000 employees globally, our client has a strong foothold in the Australian market.

Our client’s goal: To maintain high standards and dedication to excellence while increasing the performance of their Territory Sales Representatives and implementing a large number of innovations within the company.

Business challenge

The client’s New Businesses team sought a way to showcase both their team and their team’s successes together at a year-end event.

As the event was internal, our client felt an expensive production agency was unnecessary, but still wished to capture footage from as many people in their geographically dispersed team as possible.

Strategic solution

The New Businesses team used GroupStar, a globally accessible platform. Teams in multiple countries were able to design a story and remotely capture footage on mobile devices, ultimately used to create a complete year-end sizzle reel.

GroupStar provided an easy to use platform that enabled team members to commend their colleagues, highlight their triumphs, and share fond memories – leaving the team with a parting gift acknowledging all they have accomplished together.


48 unique pieces of footage submitted

19 contributors across 2 countries and 3 cities all via the GroupStar platform

Efficiently transformed from raw footage into final video within 8 days


The video was well received at the year-end event, with attendees commenting on how enjoyable it was to look back on both memories and events that took place in the previous year summed up in an upbeat, fun video.