Customer story #2: Customer Testimonials

Create a video testimonial showcasing personal and authentic customer stories.

The client: A startup accelerator investing in teams that develop innovative technology and are filled with global ambitions.

Background

The client is a global startup accelerator currently running programs in Sydney, Singapore, and Brisbane. It is backed by a large Australian corporation that aims to support the very best tech entrepreneurial talent that the Asia Pacific region has to offer. By providing tailored acceleration services, investment to early stage technology companies, and mentoring through an established network of partnerships in China, Israel, New Zealand and the US, their goal is to help Australia and South East Asia become centres of digital business.

Business Challenge

The client required a new and engaging promotional video to showcase during their APAC roadshows to drive recruitment for the incoming cohort of 2017.

The goal: To feature the busy CEOs of past cohorts, who not only had limited time and resources, but were also spread all across Asia.

Strategic Solution

This client used GroupStar, an innovative way of storytelling through recorded video captured solely on mobile devices that can be used by anyone, anywhere.

GroupStar provided an easy to use platform that enabled alumni of the accelerator program to highlight the program’s key benefits – such as the expertise, resources, and networks they gained access to both inside and outside the organization – effectively providing our client with authentic and personal insights allowing them to better market themselves to potential talent.

Result

47 unique pieces of footage

Submitted across 5 countries

Efficiently transformed from raw footage to final video